Stop guessing your roof prices. Price every job for the profit you actually want.
A simple Excel + Google Sheets pack that turns your measurements and supplier prices into a price that hits your target margin, a clean customer quote, and a job cost check when the job is done.
One-time purchase · Instant download · 14-day refund
The pricing mistake that quietly eats roofing profit
Most small roofing companies add a markup to their cost and call it profit. But markup and margin are not the same number, and overhead comes out of whatever is left.
| Same $8,468 job | "Add 20%" markup | Priced for 20% margin |
|---|---|---|
| Price to customer | $10,162 | $12,180 |
| Minus overhead (15% of cost) | $1,270 | $1,270 |
| Net profit | $424 | $2,442 |
| Actual net margin | 4.2% | 20.0% |
Example numbers. See the math on the markup vs margin page.
What is inside
Roof Measure
Enter footprint area and pitch per section. Get real roof area, squares, waste and tear-off squares automatically.
Estimate builder
Materials, labor, disposal and permits. Shingle bundles and underlayment rolls fill in from your measurements.
Price to margin
Break-even plus overhead, then the price that hits your target margin, price per square, and the equivalent markup.
Customer quote
A clean, printable quote with your company info, scope and total. Your costs never show.
Job cost tracker
Enter what you really spent. See variance by category and whether you hit your margin.
Change orders
Price rotted decking and extra layers at the same margin, track approvals, and roll them into the job total.
How it works
Set it up once
Your overhead, target margin, waste factor and labor rates go on the Settings tab. Ten minutes.
Measure and price
Plug in the roof sections and your supplier prices. The price to customer appears at the bottom.
Send, build, check
Print the quote, do the job, then log your real costs to see what you actually made.
Roofing Estimate & Job Cost Pack
- 6 connected tabs: measure, estimate, quote, job cost, change orders, settings
- Works in Excel and Google Sheets
- Margin-based pricing with overhead built in
- Printable customer quote that hides your costs
- Instant download, yours to keep, no subscription
Secure checkout through Payhip. Your download link arrives by email immediately. If it is not a fit, email us within 14 days for a refund.
Not ready? Use the free calculator or get the free markup vs margin cheat sheet.
Questions
Does it work in Google Sheets?
Yes. Upload the .xlsx to Google Drive and open it with Google Sheets, or use File > Import. Every formula works in both Excel and Google Sheets.
Is this software or a subscription?
Neither. It is a one-time download you own. No logins, no monthly fee, no app to learn.
Are the prices in the sheet real market prices?
No. The sheet ships with example numbers so you can see how it works. You enter your own supplier prices, labor costs, overhead and target margin, because those are different for every roofer and every region.
What is the difference between markup and margin?
Markup is profit as a percentage of cost. Margin is profit as a percentage of the sale price. A 20% markup is only a 16.7% margin, and that is before overhead. The pack prices from your break-even using margin math, so the profit you plan is the profit you keep.
Will my customer see my costs?
No. The Customer Quote tab shows your company info, the scope of work and the total price only. Your costs stay on the Estimate tab.
What if it is not right for me?
Email us within 14 days of purchase and we will refund you. No hoops.
Who made this?
Contractor Profit Tools is made by Gravity Content Agency, a small marketing agency in Butte County, California that builds websites and runs local marketing for contractors. We kept seeing the same thing: good roofers winning bids and still not making money, because the pricing math was off. This pack is the spreadsheet we wish every one of them had.
Questions before you buy? Email gravitycontentagency@gmail.com.